Zipfizz wanted to position itself as a lifestyle brand rather than a health and fitness product geared toward hardcore workout enthusiasts. Our brief was simple: make Zipfizz accessible to everyone—not just fitness freaks.
Challenge: Move Zipfizz beyond the traditional world of fitness and performance.
Insight: You don’t have to take your workout—or yourself—too seriously to enjoy a boost.
Solution: We turned the Zipfizz tube into a vehicle for fun. The campaign takes viewers on a wild ride through a tube of Zipfizz, transforming the product itself into an unexpected, playful world of energy, color, and possibility.
Bronze award winner - Seattle Addys
Role: Associate Creative Director / Art Director